Stäubli Robotics, a world leader in industrial robotics, hired Publicis to affirm its status and develop an aspirational brand.
“Man and Machine”: an integrated international campaign
Since 2014, a global cross-platform operation has been running to increase recognition of the Stäubli brand and express its vision of industrial performance.
A vision that puts the role of Man in the Factory of the Future at the center of conversations, by asking the only question that really matters on this market: “And what if robots (really) worked with man?”
and digital campaign
A (generalist and trade) press relations operation has been under way since 2014 to convey the brand’s message and beliefs.
To support Stäubli’s positioning, a media campaign was also deployed: event-led skins on digital media, display ads, but also print ads and trade fairs in France and beyond.
Partnering with Publicis, Staübli devised, designed and produced a multi-channel video in 12 languages: a good way to generate pride inside the company and durably establish the brand’s vision.
To inform the brand’s messaging to customers, prospects and specifiers, its positioning was strengthened by editorial support: in-depth content, videos and infographics, spread through an online magazine.
- Corporate Communications and Local Authorities Award 2015