Schneider Electric, a major industrial player in energy management and automation, asked Publicis LMA to restore the brand’s number one ranking among construction specifiers in France.
The idea? A blog on the energy performance of buildings in France. To make the content as effective and relevant as possible, the agency applied a data driven method of devising and producing content.
Data was analyzed to set themes for articles with high traffic potential and for conversation topics little used by competitors.
Objective: lead generation
Enhance the performance of communications in terms of leads, and generate traffic among project owners, design firms, and installers.
- audience in 9 months among construction specifiers
- social share rate